News comes in many forms. Sometimes depth and breadth is needed to illuminate. Other times, little jewels of information that bring a smile, can be just as important. Sierra Nevada Boomers, will use both approaches to bring, interesting news you want to read, to you. We will explore who Boomers are and what they're up in a variety of ways, packing each issue, and our Web site with myriad stories and tid-bits that matter to Boomers.

Did you know, for instance that retiring Boomers already have plans about how they will spend their money? We'll share where it's going. Or that our population numbers are dropping? Did you know that having a son or daughter determines which is most likely to still be living at home well in to their late-20s or early 30s? Not to scare anyone, but we'll answer that, too! Find out the percentage of people who actually invest in their company's retirement plans, and the best way to make your home equity work for you.

There are many things Boomers find important in their lives, from politics to family concerns to the latest in technology. We'll be working to bring you the latest information about the things you care about.

Who are Boomers?

Sierra Nevada Boomers and SierraNevadaBoomers.com are a free magazine and Web site celebrating life for the Baby Boomer generation.

The quarterly magazine features an array of topics relevant to Boomers. Travel, finance, health and home are but a few of the stories that will be included each issue.

As a viewer of the Web site, you will be invited to start thinking about your unprecedented opportunities to travel and explore, to re-invent your career, to nurture relationships, to give back to your community - all pursuits and qualities that have been embraced by this generation.

With Sierra Nevada Boomers, you'll get help to live the biggest life possible through articles, interviews, how-to lists, books, links to Web sites, and the experience of your fellow Boomer members. We've created a space where you can swap tips, share insights, and make friends through your blogs and our groups.

The term "Baby Boomers" refers to those people born between 1946 and 1964. Nearly 80 million babies were born during those years, a strong indicator of the economic prosperity that resulted for many countries after World War II.

Though their birth years span two generations, many are quick to place all people born in that time period in to one generation. Many feel the defining event of the Baby Boomer generation is the Vietnam War, supporting critics who say the Baby Boomer generation actually ends with the children born in 1961. Such critics believe children born after 1961 have vastly different political and cultural viewpoints than do the rest of their Baby Boomer counterparts.

Famous and influential Baby Boomers include Donald Trump, former President of the United States, Bill Clinton and President George W. Bush.

We invite you to be an active part of Sierra Nevada Boomers.